How we use your personal data

Who is responsible for your data?

Reverie Autocare Ltd is the controller of the personal data described on this page. We are registered in England and Wales, Company No. 17423528, and our registered office is 57 Great North Road, Welwyn Garden City, AL8 7TL.

To ask about your data or use any of the rights below, write to us at that address.

What do we collect?

When you send an enquiry through this website we collect:

• your name, mobile number and email address
• your vehicle registration
• the service you ask about, your preferred date if you give one, how you heard about us if you tell us, and your message
• whether you ticked the box to receive offers and reminders
• the page you sent the form from, the first page you arrived on, and any campaign tag in the link you followed, for example the name of a Facebook group

Your name, mobile number, email address, registration and the service needed are required, because we cannot reply to an enquiry or prepare a quote without them. The other fields are optional.

The form’s spam check is provided by Cloudflare Turnstile. To tell people from automated programs it looks at technical details of your connection, such as your IP address and browser type.

If you become a customer, we also keep records of the work carried out on your vehicle and of our invoices to you.

Why do we use it, and on what legal basis?

• To reply to your enquiry, prepare a quote and arrange and carry out work. This is necessary to take steps at your request before a contract, and then to perform the contract.
• To keep records of work and invoices. We have legal obligations to keep tax and business records.
• To protect the form from spam and abuse. This is in our legitimate interests in keeping the website secure and our enquiry line usable.
• To understand which links and pages lead to enquiries. This is in our legitimate interests in deciding where to tell people about our services. The campaign tag travels in the page address and arrives with your enquiry. Nothing is stored on your device to do this.
• To send you offers and reminders by email or text. We do this only with your consent, which you give by ticking the box on the form. The box is never ticked for you, and you can withdraw consent at any time.

We do not use your data for automated decision-making or profiling.

Who do we share it with?

We do not sell your data. We use a small number of providers who process it on our instructions:

• Cloudflare, which hosts this website and provides the spam check. Its servers keep short-lived technical logs of requests to the site. For the spam check, Cloudflare also uses the technical details it collects to improve that service, and for that use it is a controller in its own right under its own privacy policy.
• Resend, which delivers the enquiry email to us.
• The provider of the mailbox that receives enquiry emails for our team. That mailbox is run on another company’s email system under our commercial arrangements with that company.

We may also share data where the law requires it, or with our professional advisers and insurers where that is necessary.

Is your data sent outside the UK?

Some of these providers process data outside the UK, including in the USA. Where they do, the transfer is covered by a safeguard that UK law recognises, such as the UK Extension to the EU-US Data Privacy Framework or standard contractual clauses with the UK Addendum.

How long do we keep it?

We delete enquiries that do not lead to a booking after 12 months. We keep invoices and job records for six years after the end of the financial year they relate to, in line with the rules on keeping business and tax records.

Marketing details are kept until you withdraw consent or ask us to stop.

What are your rights?

Under UK data protection law you can ask us to:

• give you a copy of your personal data
• correct data that is wrong or incomplete
• delete your data, where we have no good reason to keep it
• restrict how we use it while a concern is looked into
• stop using it for a purpose based on our legitimate interests, including stopping all marketing
• send data you gave us to you or to another organisation in a common format

Where we rely on your consent, you can withdraw it at any time. That does not affect what we did before you withdrew it. We will reply to any request within one month.

How do you stop marketing messages?

Every marketing email or text from us tells you how to stop them. You can also write to us at the address above. Stopping marketing does not affect replies to your enquiries or messages about work you have booked.

How do you complain?

If you are unhappy with how we have used your data, write to us at the address above. We will acknowledge your complaint within 30 days and tell you the outcome without undue delay.

You also have the right to complain to the Information Commissioner’s Office, the UK data protection regulator, at ico.org.uk/make-a-complaint.

Does this website use cookies or analytics?

This website does not use analytics or advertising trackers and sets no cookies of its own. Our cookie policy explains the one technology that may store information on your device, the spam check on the enquiry form.

Will this notice change?

We update this page when the way we handle personal data changes. The date at the top of the page shows when it was last updated.